How to Explain Affordable Housing to Stakeholders Who Don’t Get It

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Whether you’re talking to a neighbor, board member, or local official, explaining affordable housing clearly can make a big difference. Here’s how to do it with confidence.

Start With Shared Values #

  • Focus on dignity, opportunity, and community stability
  • Use relatable stories, not just data

Key Messages #

  • Affordable doesn’t mean free — it means income-based
  • Most renters in these homes are working families or seniors

? Pro Tip: Try saying: “Affordable housing is for the people who make our communities work — teachers, caregivers, and essential staff.”


Updated on April 21, 2025

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